As the world becomes more digital through huge technological advances in the last years, is only logical that digital marketing has become more popular with both consumers and businesses. For businesses, it offers cost effectiveness, immediate feedback, accessibility, and much more. But you can only get all these benefits if it’s done right, hence the importance of recognizing what is your biggest digital marketing challenge in order to give your consumers engaging, informative and timely content.
A main feature of digital marketing is being dynamic. We can see this just by looking at the latest trends in the digital world. Being mobile-first was seen as a “nice to have” feature not long ago; nowadays it has become a “must-have”, with mobile traffic surpassing desktop traffic for many companies. Influencer marketing is gaining territory and is perceived as a viable strategy for companies to reach out to their target audience. Native ads are huge in popularity and Video is becoming a strong promotional tool, rather than still images.
On the other hand, and according to what a new business wants to achieve, its digital strategy can involve a thousand combinations of different factors such as social media, search engine optimization (SEO), e-mail marketing, integrated marketing, content marketing, lead nurturing, etc. this pushes businesses to create a digital marketing strategy that is in sync with the ever changing trends and needs of the organization, making everything more challenging.