CPA, Cost per acquisition
20
Apr 2015
In order to know if an advertising campaign is successful or not, whatever was invested is compared against total sales, resulting in ROI (Return on investment). If you invest in traditional advertising methods like TV or radio, it becomes very complicated to measure this. With Digital Marketing, all these data is generated automatically.
Read moreOptimize a Google Adwords campaign
28
Nov 2014
If you advertise with Google Adwords or are thinking of initiating a campaign with it, the most important thing about thing to do once you start is to measure performance in order to make improvements. Albert Einstein used to say that the definition of madness is to do the same thing over and over hoping to get different results. Now, each advertising campaign is different and each industry is different too. Nevertheless, there are measurement standards for most of them:
Read moreContent marketing based on a Blog
04
Feb 2014
Content Marketing is about generating information that your potential and current customers are in need to know in order to attract them and create a connexion. This is a "recipe" for Content Marketing based on a blog:
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