Optimize a Google Adwords campaign
28
Nov 2014
If you advertise with Google Adwords or are thinking of initiating a campaign with it, the most important thing about thing to do once you start is to measure performance in order to make improvements. Albert Einstein used to say that the definition of madness is to do the same thing over and over hoping to get different results. Now, each advertising campaign is different and each industry is different too. Nevertheless, there are measurement standards for most of them:
Read moreContent marketing based on a Blog
04
Feb 2014
Content Marketing is about generating information that your potential and current customers are in need to know in order to attract them and create a connexion. This is a "recipe" for Content Marketing based on a blog:
Read moreProspecting vs. online strategy
23
Jul 2013
Change "cold calls" for "hot calls". Are you tired of prospecting and getting very few results? A very common strategy in order to generate sales is to get in touch with many companies just to check if there is a possibility of a sale, this is what is commonly known as "cold calls". What would you say if we tell you that you don't need to look for customers but that they will come looking for you?
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