I’m not interested in your product. Has anybody ever said that to you?
30
Jun 2015
One of the most common behaviour from a sales person is to saturate with information about the benefits of a product. Bearing in mind that people are different from each other, they could be looking for your product for different reasons as well. If you saturate customers with details and they still can't find the solution they are looking for, expect to hear these phrases often: "I'm not interested in your product", "it's not what I am looking for" or "It's not for me".
Read moreWhat is inbound marketing?
27
Jun 2015
You have probably heard of the term "Inbound Marketing" before; In order to define what it means, we could start by defining the opposite term, "Outbound Marketing". Outbound refers to every "traditional" method is used by a company in order to increase sales like newspaper ads, billboards, TV, radio, flyers. All of these are trying to get the attention of potential buyers.
Read moreCPA, Cost per acquisition
20
Apr 2015
In order to know if an advertising campaign is successful or not, whatever was invested is compared against total sales, resulting in ROI (Return on investment). If you invest in traditional advertising methods like TV or radio, it becomes very complicated to measure this. With Digital Marketing, all these data is generated automatically.
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